Gymboree already operates play and music centres in 30 countries outside America, and hopes to use them to raise brand awareness and flog some togs for tots.
金宝贝早已在美国本土外的30个国家开办了各种早教中心和音乐中心，希望以此提高品牌的知名度，提高童装的销量。
The briefing given to Buzzman, the Paris-based creative agency behind the campaign, defined its goals as: ‘To raise short-term brand awareness and to be on top of customers’ shopping lists.
广告幕后，位于巴黎的制作方Buzzman收到的简报中这样描述其目标：“提高短期品牌知名度，在消费者的购物单上排在头位。
The company strengthen its efforts to raise the overall brand awareness and after-sales service quality, enhance Brilliant elevator in the global market share and brand image.
公司加大力度，全面提升品牌意识与售后服务质量，提升博林特电梯在全球市场占有率与品牌形象。
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